Media How PropTech is Revolutionizing House Hunting, Financial Settlements, and Ownership Transfers in the Real Estate Sector

How PropTech is Revolutionizing House Hunting, Financial Settlements, and Ownership Transfers in the Real Estate Sector

13 June 2024
How PropTech is Revolutionizing House Hunting, Financial Settlements, and Ownership Transfers in the Real Estate Sector


In recent years, the Indian real estate sector has increasingly focused on PropTech integration, resulting in significant changes driven by these forward-thinking measures.

Transforming the Indian Real Estate Sector

The Indian real estate sector, dedicated to fulfilling the dreams of millions of urban Indians, has always aimed to adopt innovative methods to meet the evolving aspirations of consumers. Recently, it has placed a greater emphasis on PropTech integration, leading to drastic changes. This has revolutionized processes such as house hunting, financial settlements, and ownership transfers.

Rising Aspirations of Tech-Savvy Consumers

Today's tech-savvy and globally minded consumers have high expectations for the sector, seeking services available worldwide. For instance, the demand for smart homes is rapidly increasing. A report by Markets and Markets projects this segment to grow at a CAGR of 18.45% from 2020 to 2025. In this context, embracing advanced PropTech technologies becomes essential to meet consumers' desires for comfort and luxury. The visionary approach of the Indian real estate sector ensures an expanding role for technology, benefiting both consumers and developers.

Impact of PropTech Technology on Various Stages


The real estate sector has benefitted from timely project delivery and possession, thanks to JumpForm technology. This innovation has significantly reduced construction time, enabling the development of high-rise buildings within set timeframes, cutting construction time by nearly 30-40% compared to traditional methods.

Additionally, the sector employs Mivan Shuttering technology, facilitating the rapid construction of single concrete floors while ensuring building strength and durability. These advancements empower developers to promise and deliver on time, enhancing trust and business prospects.

Property Evaluation and Transactions

Developers are utilizing AI models to accurately evaluate properties by analyzing data from various sources, such as property records, market trends, and consumer preferences. This approach helps make informed decisions about investments, purchases, and sales. Moreover, blockchain technology streamlines and secures transactions, reducing the time and costs associated with traditional processes.

Sales and Marketing

The sector leverages technology extensively in sales and marketing. CRM-driven software solutions enable effective operations and transactions, keeping consumers at the center while enhancing productivity. These tools also strengthen consumer relationships through prompt and consumer-centric responses.

Developers harness the power of social media to reach new consumers and implement marketing strategies, attracting prospects from various locations. The use of VR and AR technologies allows consumers to virtually tour properties from the comfort of their homes or offices, saving time and money.

Smart Home Technologies

The integration of smart home technologies significantly boosts the real estate sector's growth. Properties are equipped with automated lighting, temperature control, and other smart devices, enhancing consumer experiences and comfort. Owners can control their environment, security systems, and energy consumption via smartphones, appealing greatly to consumers.

Sustainability at the Centre

Beyond improving consumer experiences and ensuring fast delivery, the Indian real estate sector focuses on reducing carbon footprints and creating environmentally-friendly projects. This approach caters to the demands of environmentally-conscious consumers.

Developers use 3D-printed designs to minimize waste and implement energy-saving measures like LED lighting, smart HVAC systems, and renewable energy sources to reduce building energy consumption. Green building techniques, waste management, conscious water usage, and rainwater harvesting further ensure a sustainable future.


The Indian real estate sector is rapidly adopting cutting-edge technologies to construct, deliver, and maintain properties. These forward-thinking measures result in cost reductions and quality improvements. As technology advances, the sector continues to explore opportunities for further enhancements. This progress is encouraging for India, which aims to provide homes for all its citizens. The real estate sector is on the right path to support this goal, with the upcoming quarters appearing favorable.

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