How did the internet impact PropTech 2.0?

The internet played a pivotal role in driving digital growth during PropTech 2.0 by enabling:

  • Feature-rich websites with HD images, videos, and chat support.
  • Mobile apps for on-the-go property searches.
  • Social media marketing via platforms like Facebook, LinkedIn, and Twitter.
  • Cloud-based solutions for property management, CRM, and lead generation.

This connectivity bridged geographic gaps, broadened consumer awareness, and laid the foundation for big data analytics in real estate.

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