How did the internet impact PropTech 2.0?
The internet played a pivotal role in driving digital growth during PropTech 2.0 by enabling:
- Feature-rich websites with HD images, videos, and chat support.
- Mobile apps for on-the-go property searches.
- Social media marketing via platforms like Facebook, LinkedIn, and Twitter.
- Cloud-based solutions for property management, CRM, and lead generation.
This connectivity bridged geographic gaps, broadened consumer awareness, and laid the foundation for big data analytics in real estate.
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