What was the main focus of technology during PropTech 2.0?
The core focus of technology during PropTech 2.0 was on mobility, data analytics, and enhanced user experiences:
- Mobile apps enabled on-the-go property searches and lead management.
- Cloud-based solutions streamlined rent collection, maintenance requests, and tenant communication.
- Social media marketing captured broader audiences effectively.
- Building management systems (BMS) automated energy usage, lighting, and security controls.
This phase bridged online and offline channels to improve marketing, leasing, and property maintenance processes efficiently.
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