What was the main focus of technology during PropTech 2.0?

The core focus of technology during PropTech 2.0 was on mobility, data analytics, and enhanced user experiences:

• Mobile apps enabled on-the-go property searches and lead management.
• Cloud-based solutions streamlined rent collection, maintenance requests, and tenant communication.
• Social media marketing captured broader audiences effectively.
• Building management systems (BMS) automated energy usage, lighting, and security controls.

This phase bridged online and offline channels to improve marketing, leasing, and property maintenance processes efficiently.