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As the pace of urban life quickens, a quiet revolution is unfolding in India’s most picturesque destinations. Nainital, Shimla, Rishikesh, and Dehradun are no longer just weekend getaways—they are emerging as the top choices for second homes and long-term investments, offering a rare blend of tranquility, natural beauty, and robust appreciation potential.
Recent data from Magicbricks reveals a remarkable surge in residential demand across these iconic locations. Nainital leads the charge with a staggering 49.43% year-on-year increase in buyer interest, firmly establishing itself as the most sought-after destination for real estate investments in North India. Shimla and Rishikesh follow closely, with 30.49% and 30% growth in demand respectively, while Dehradun records a healthy 25.5% rise.
This trend reflects a broader shift in buyer aspirations. Investors and second-home seekers are increasingly drawn to the promise of peaceful living, away from the hustle and bustle of crowded cities. The rise of digital platforms and improved access to information have made it easier than ever to explore real estate in these emerging towns, fueling a wave of lifestyle-driven investments.
One of the most compelling aspects of these destinations is their competitive pricing. Nainital’s average property price stands at ₹6,475 per square foot, Dehradun at ₹5,653 psf, Shimla at ₹7,473 psf, and Rishikesh at ₹7,558 psf. These rates offer significant value compared to metropolitan counterparts like Delhi, Noida, and Gurugram, making them accessible and attractive for a wide range of investors.
Other culturally rich cities such as Amritsar (₹5,451 psf) and Varanasi (₹6,200 psf) are also witnessing a surge in buyer interest, highlighting the growing appeal of locations with spiritual and cultural significance.
The entry of reputed developers into these markets has further boosted buyer confidence. Quality construction, attractive pricing, and modern amenities are reshaping the residential landscape, making these destinations even more appealing for long-term investments. Prasun Kumar, Chief Marketing Officer of Magicbricks, notes, “We’re seeing a shift in aspirations, with more buyers now looking beyond their home cities for lifestyle-led investments. These destinations offer lower entry points and strong appreciation potential, making them a compelling choice for second homes and long-term investments.”
The surge in demand is mirrored by a tightening of residential supply. Nainital’s housing stock declined by 21.05%, Dehradun by 4.8%, and Shimla by 12.3% in FY25. Rishikesh, after a sharp 13.8% drop, is showing signs of stabilization with a 5.38% increase in the last three months. This supply-demand imbalance signals rising absorption levels and hints at future price appreciation, making early investments particularly attractive.
Experts predict that the trend towards second homes in these destinations will continue to gain momentum. Infrastructure upgrades, wellness-focused lifestyles, and affordable prices are expected to drive sustained interest from both domestic and international buyers. As demand for quality living and weekend retreats rises, these tourism-centric markets are poised for long-term growth, offering investors a unique opportunity to blend lifestyle with financial returns.
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