NeoLiv’s Ambitious Foray into Real Estate: A Game-Changer in Plotted Development

Real estate startup NeoLiv is gearing up to close its maiden real estate fund with a staggering Rs 1,000-crore target. Founded in early 2023 by industry veteran Mohit Malhotra, a former managing director and CEO of Godrej Properties, NeoLiv is poised to make waves in the Indian real estate landscape. The alternative investment fund (AIF) managed by NeoLiv has already completed its initial close of Rs 300 crore and has raised an additional Rs 100 crore. With the final target in sight, the company is preparing to launch eight groundbreaking projects across key cities in India.

Visionary Beginnings: NeoLiv’s Strategic Approach

NeoLiv’s journey is underpinned by a clear focus on plotted development and villa projects. Unlike other players who concentrate on tourist and religious destinations, NeoLiv’s strategy targets urban and semi-urban locales with high growth potential.

“We’re looking at areas in and around major cities like Delhi-NCR and the Mumbai Metropolitan Region (MMR),” said Malhotra. The Panvel-Alibaug belt and regions near Delhi, such as Sonepat, are at the forefront of this vision, leveraging infrastructure projects like the trans-harbour Atal Setu and the KMP Expressway to attract buyers seeking accessibility and convenience.

The First Two Projects: Sonepat and Alibaug

NeoLiv’s initial projects in Sonepat and Alibaug are expected to set the tone for its future endeavors. Both projects, currently in the approval stage, are slated for launch in the March quarter of 2024. These developments are anticipated to offer plots priced between Rs 1 crore and Rs 1.5 crore, with an estimated total booking value of Rs 1,000 crore.

In Sonepat, located in Haryana near Delhi, NeoLiv has partnered with Royal Green Realty through a joint venture, while in Alibaug, the company has directly acquired a prime land parcel. The Panvel-Alibaug belt, a sought-after region, is witnessing a surge in interest due to proximity to the upcoming Navi Mumbai International Airport and other infrastructure advancements. NeoLiv’s presence here is expected to cater to the rising demand for premium plotted developments and villas.

Unlocking Opportunities: The Fund’s Potential

NeoLiv’s Rs 1,000-crore AIF is not just about financing; it’s a gateway to a potential booking value of Rs 4,000 crore across all its projects. Family offices have already shown significant interest, recognizing the immense opportunity in India’s booming real estate sector. According to Malhotra, “We have signed eight term sheets, and two projects are expected to go live soon.”

Expanding Horizons: Beyond Sonepat and Alibaug

NeoLiv’s aspirations extend far beyond its initial projects. The company is evaluating expansion opportunities in other high-growth corridors, including the Kasara-Alibaug belt and regions along the KMP Expressway. These areas are becoming hubs for plotted development due to their strategic location and improving connectivity.

The Bigger Picture: NeoLiv’s Differentiated Approach

NeoLiv is carving a niche in the competitive real estate market by blending innovation with strategic foresight. Backed by 360 One, an asset management firm that holds a 15% stake in NeoLiv, the startup aims to redefine plotted developments and villas with a focus on sustainability, accessibility, and customer-centric solutions.

Conclusion: Building a Legacy in Real Estate

With its maiden fund nearing closure and ambitious projects on the horizon, NeoLiv is set to transform India’s real estate landscape. By addressing emerging market demands and leveraging infrastructure growth, the company is well-positioned to unlock significant value for its investors and stakeholders.