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What drove PropTech 1.0?

The rise of PropTech 1.0 was driven by the following factors:

  • Internet Adoption: Increased web access encouraged digital property listings.
  • User Demand: Real estate professionals sought faster deal closures through online platforms.
  • Evolving Technology: The widespread use of computers enabled a shift from offline to online property management tools.

This digital transition simplified property searches while expanding buyer-seller reach through cost-effective marketing channels.

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