What is PropTech 1.0?

PropTech 1.0 refers to the early digitalization phase of real estate during the late 1990s/early 2000s. Key features include:

• Online Property Listings: Platforms for buying, selling, or renting properties emerged.
• Simple CRM Software: Tools to manage leads and contacts were introduced.
• Email Marketing: Property promotions began leveraging email campaigns.

This phase primarily aimed to digitize real estate data for easier access but lacked advanced technologies like AI or virtual tours.