What is PropTech 1.0?

PropTech 1.0 refers to the early digitalization phase of real estate during the late 1990s/early 2000s. Key features include:

Online Property Listings: Platforms for buying, selling, or renting properties emerged.
Simple CRM Software: Tools to manage leads and contacts were introduced.
Email Marketing: Property promotions began leveraging email campaigns.

This phase primarily aimed to digitize real estate data for easier access but lacked advanced technologies like AI or virtual tours.

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