What is PropTech 2.0?

PropTech 2.0 represents the second wave of technology adoption in real estate, spanning the mid-2000s to early 2010s. Key features include:

  • Mobile apps for property searches and agent interactions.
  • Cloud-based property management solutions with advanced data analytics.
  • 3D site maps and virtual tours in nascent forms.
  • Integration of social media marketing and multi-channel lead capture.

This phase moved beyond simple listings to more interactive, data-driven experiences for consumers and professionals alike.

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