Customer Relationship Management (CRM) in real estate streamlines interactions between agents and clients, enhancing efficiency and sales. A CRM system manages leads, automates marketing campaigns, and tracks customer interactions. By leveraging technology in real estate, agents can personalize communication, schedule follow-ups, and analyze client preferences. CRM tools also incorporate data analytics in real estate, providing insights that drive better decision-making. This digital transformation not only improves client relationships but also boosts revenue, making CRM an essential tool in the modern real estate industry.