Piramal Realty Transforms Homebuying with Immersive Weekenders Experience

Experiencing Real Estate: The Piramal Weekenders Revolution

In an industry once defined by glossy brochures and digital walkthroughs, a new era is dawning. Piramal Realty, one of India’s leading developers, is rewriting the rules of homebuying with its innovative 'Weekenders at Piramal Vaikunth'—a six-weekend immersive journey that invites buyers to live the lifestyle before making a decision.

From Sales Pitch to Living Experience

Scheduled across June and July 2025 at Piramal Vaikunth in Thane, Weekenders transforms the township into a vibrant weekend retreat. Prospective buyers and residents alike are welcomed into a world of wellness mornings, creative workshops, live performances, sound healing, and nature trails. Instead of simply hearing about amenities, guests experience a weekend in the life of the community—a radical shift from traditional real estate marketing.

“Customers today want to feel the place before they buy. They want to explore, connect, and experience the culture,” says Abhijeet Maheshwari, CEO of Piramal Realty. “Weekenders at Piramal Vaikunth is about curating culture, emotion, and community—not just selling flats.”

Curating Culture, Inspiring Belonging

This approach addresses a long-standing gap: while homes are built to nurture emotion, most marketing fails to inspire it. Weekenders is Piramal Realty’s answer, offering immersive belonging before commitment. The campaign unfolds over six themed chapters—

Wellness

Energy

Biophilia

Entertainment

Culinary

Creative

—brought to life through on-ground events, social storytelling, influencer content, and performance marketing. With RSVP-only, curated guest lists, each event is designed for genuine engagement and connection.

Vaikunth: A Biophilic Township

Piramal Vaikunth spans 32 acres in Balkum, Thane, and is a model of biophilic design. The township features a 47,000 sq. ft. lifestyle clubhouse (Club V), over 1.71 lakh sq. ft. of curated amenities, and the Sri Sri Radha Govindadeva Mandir by ISKCON—an unprecedented cultural anchor for a gated community in Maharashtra.

Setting New Standards in Indian Real Estate

By shifting focus from product specs to lived experiences, Piramal Realty is setting a new benchmark for developers across India. The goal is no longer just to sell homes, but to invite buyers into a world of community, culture, and belonging.

About Piramal Realty

Founded in 2012, Piramal Realty is the real estate arm of the Piramal Group, with 13 million sq. ft. under development in and around Mumbai. The company is celebrated for its gold standards in design, quality, and customer centricity, and for pioneering a new, intuitive interpretation of luxury—one that harmonizes nature, light, space, and the essence of community living.