Revolutionizing Real Estate: Square Yards’ Immersive Tech Leadership

13th August 2025

4 Min Read

Revolutionizing Real Estate

The Dawn of a New Era in Real Estate

Unlike conventional real estate platforms that merely focus on lead generation, Square Yards has reimagined the entire real estate journey. By monetizing the transaction itself, the platform unites PropTech, Fintech, interiors, and digital products to create a seamless, end-to-end experience that benefits both developers and buyers alike.

Tech-Powered Real Estate Transformation

Square Yards' approach is backed by cutting-edge technologies including artificial intelligence (AI), machine learning (ML), geospatial intelligence, and virtual reality (VR). This powerful blend offers users hyper-personalized, immersive property experiences that redefine property discovery and selection.

Streamlining Transactions Like Never Before

  • Real-time property inventory updates and electronic escrow management
  • Secure online payment gateways ensuring safe transactions
  • Instant loan approvals integrated within the platform for buyer convenience

These innovations collectively streamline the closing process, reducing friction and increasing trust between all stakeholders.

Powerful AI and Sales Tools

With a proprietary registration database coupled with AI-powered dynamic pricing and negotiation tools, Square Yards empowers developers and brokers to boost efficiency by up to 60%. Their mobile-first sales stack facilitates digital showings and competitive market analyses, driving higher conversion rates.

Setting Industry Standards with Patents and Reach

Holding 16 global patents, including five issued patents in 3D digital twins, pixel streaming, and real estate NFTs, Square Yards operates across 100+ cities in 9 countries. Generating over ₹1,400 crore revenue with 51% CAGR (FY22–25), it stands as India's premier PropTech leader with a vast network of 7,000+ employees, 8 million monthly users, and 1 million listings.

Building Lasting Developer Partnerships

Square Yards achieves success through deep alignment with developers, contributing 2-5% of their sales and earning 85% of business from repeat relationships. This creates a reliable ecosystem where technology, trust, and growth coexist harmoniously.

The Vision Behind the Revolution

Founded in 2014 amid market challenges such as RERA, GST, and the pandemic, Square Yards' rapid scaling to a full-stack PropTech powerhouse underscores its commitment to innovation and resilience. It is setting new benchmarks for what real estate technology can achieve.

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