Revolutionizing Real Estate: The Digital Transformation Led by Proptech and Broker Aggregation

In a rapidly evolving real estate landscape, technology is no longer a luxury – it’s a necessity. Proptech has reshaped how properties are bought, sold, and managed, bringing transparency, efficiency, and data-driven decision-making to an industry that has traditionally relied on manual processes. Aayush Puri, Founder of ANACITY & Proptech Innovator at ANAROCK, shares his insights in an exclusive interaction with Krishna Mishra of Elets News Network on the rise of broker aggregation platforms, the integration of technology in brokerage, and the challenges and opportunities ahead.

The Digital Transformation of Real Estate

The shift is happening at an unprecedented scale. The proptech sector globally was valued at around $33.57 billion in 2023 and is projected to grow to nearly $90 billion by 2032. This isn’t just incremental change; it’s a structural transformation. In India, where real estate has been heavily fragmented and opaque, the role of technology is even more pronounced. From AI-driven property recommendations to blockchain-based secure transactions, we are moving towards a model that prioritizes efficiency, transparency, and ease of use for all stakeholders – brokers, developers, and homebuyers alike.

The Rise of Broker Aggregation Platforms

The real estate brokerage model is undergoing a major overhaul. Traditionally, brokers relied on personal networks, offline listings, and in-person negotiations. Now, digital platforms have created a more structured, data-backed approach. Broker aggregation platforms are a perfect example of this shift.

Impact of Broker Aggregation Platforms

Broker aggregation platforms are a game-changer for the industry. They bring together scattered listings, streamline deal flow, and create a structured ecosystem where brokers, buyers, and sellers operate with much greater efficiency. Instead of relying on fragmented sources, brokers now have a centralized, AI-powered platform that can provide property data, pricing trends, and buyer preferences in real-time.

This has several benefits. First, it increases transparency in pricing and property availability. Second, it improves speed and efficiency, reducing turnaround times for transactions. Third, it significantly enhances the customer experience. When buyers and sellers know they are operating in a structured ecosystem with verified listings and real-time market insights, trust in the transaction process increases.

Technology in Brokerage: Adaptation is Key

The rise of technology in brokerage does not mean traditional brokers will become obsolete. Instead, it’s about adaptation. The brokerage profession isn’t disappearing; it’s evolving. Brokers who adopt technology, leverage digital platforms, and use data-driven insights will be the ones who thrive. Those who stick to outdated methods may find themselves losing market share.

Challenges in Proptech Adoption

Despite the rapid growth, proptech adoption still faces hurdles, especially in emerging markets like India. One major challenge is the fragmentation of data. Unlike more mature real estate markets, India doesn’t yet have a single, standardized database of listings. Property data is scattered across different developers, brokers, and government registries. This makes it difficult to create a truly unified proptech ecosystem.

Another challenge is adoption at scale. While larger developers and brokerages are embracing technology, smaller brokers and individual agents are still catching up. Many of them see digital platforms as a threat rather than an enabler. That mindset needs to shift.

Opportunities in Proptech

Looking ahead, there are three key areas of opportunity. First, AI-driven property discovery. The way people search for homes is evolving. Instead of manually browsing listings, we’re moving towards AI-powered recommendations that match buyers with properties based on their preferences, budget, and lifestyle.

Second, blockchain-based transactions. Title fraud is a massive issue in Indian real estate. Blockchain can bring a level of security and transparency that traditional processes simply cannot match. Over the next five years, more real estate registries are expected to experiment with blockchain-based property records.

Third, the rise of real estate super-apps. Right now, different aspects of a real estate transaction—searching, financing, documentation, and legal verification—are all spread across different platforms. The future is an integrated super-app that brings everything into one seamless ecosystem.

Final Thoughts

The proptech industry is set to revolutionize real estate, making transactions smoother, more transparent, and highly efficient. With the right technology and mindset, real estate professionals can harness the power of digital transformation to redefine the market. As the sector continues to grow, broker aggregation platforms, AI-driven property searches, and blockchain security will shape the future of real estate in ways we are only beginning to imagine.