Sunday PropTech Secures ₹125 Crore in Equity Funding

Sunday PropTech Raises ₹125 Crore to Fuel Hotel Acquisition Push

Sunday PropTech - also known as OYO Assets and backed by PRISM - has secured ₹125 crore in fresh equity funding, led by InCred along with a mix of institutional and private investors. The capital infusion is targeted toward accelerating the company’s hotel acquisition plans and strengthening its asset management capabilities.

Acquisition Plan Accelerated

With the new funding, Sunday PropTech aims to acquire 12 hotels in FY26, focusing on premium and mid-premium properties across strategic leisure and business markets. Of these, seven hotels are reported to be in advanced stages of negotiation. These assets will be operated under PRISM’s established brands, including Sunday Hotels, Palette Hotels, and Townhouse.

Strategic Rationale and Execution

The company operates as a hybrid investment and hospitality platform, using a model that allows PRISM to onboard assets through management contracts with lower upfront capital. This enables efficient scaling while maintaining financial discipline. According to InCred, Sunday PropTech’s portfolio has shown resilience, consistent cash flows, and unit-level profitability.

Financial Projection & Value Creation

In its investor presentation, Sunday PropTech has projected an EBITDA of ₹42 crore for FY26. The firm is also targeting a threefold jump in EBITDA by FY27. This growth is driven by both acquisitions and optimised operations across its hotel portfolio.

Implications for the PropTech and Hospitality Real Estate Markets

The ₹125 crore raise demonstrates strong investor confidence in the intersection of proptech and hospitality real estate. With increasing travel demand and robust capital backing, Sunday PropTech is well-positioned to expand its footprint in India’s premium hotel segment. Its operating model - owning and optimising hotel assets - provides a scalable way to generate long-term real estate value.

Conclusion

This funding round marks a critical milestone in Sunday PropTech’s journey. By leveraging new capital to acquire high-potential hotel assets, the company is reinforcing its long-term commitment to building a sustainable, differentiated hospitality real estate platform in India.

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