To use AI for a real estate business, integrate AI tools into various operations such as market analysis, customer service, marketing, and property management. Utilize predictive analytics for investment decisions and pricing strategies. Implement AI-powered chatbots to enhance customer engagement and lead generation. Leverage machine learning algorithms for personalized marketing campaigns. In property management, use AI to automate maintenance and optimize energy use. Adopting AI technology in real estate enhances efficiency, competitiveness, and aligns with modern business strategies in the PropTech industry.