AR and VR technologies offer numerous benefits in real estate, including enhanced customer engagement through immersive experiences. They save time and resources by reducing the need for physical property visits. AR allows for virtual staging and customization, aiding buyer decision-making. VR provides detailed virtual tours accessible globally, expanding market reach. These technologies improve real estate efficiency and marketing effectiveness. In PropTech India, adopting AR and VR gives companies a competitive edge, aligning with the digital transformation in technology in real estate.