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What innovations were part of PropTech 1.0?

Key innovations under PropTech 1.0 included:

  • Online real estate portals offering centralized listings.
  • CRM tools for basic lead management and follow-ups.
  • Basic email marketing and real estate forums.
  • Digital classifieds replacing newspaper ads.

These tools revolutionized how users searched and compared properties by enabling filtering options, web-based communication, and property previews. PropTech 1.0 laid the groundwork for more advanced technologies introduced in later phases.

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