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What innovations were part of PropTech 1.0?
Key innovations under PropTech 1.0 included:
- Online real estate portals offering centralized listings.
- CRM tools for basic lead management and follow-ups.
- Basic email marketing and real estate forums.
- Digital classifieds replacing newspaper ads.
These tools revolutionized how users searched and compared properties by enabling filtering options, web-based communication, and property previews. PropTech 1.0 laid the groundwork for more advanced technologies introduced in later phases.
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