What is augmentation in real estate?

Augmentation in real estate refers to the use of Augmented Reality (AR) technology to overlay digital information onto physical spaces. This allows potential buyers to visualize modifications, such as interior design changes or renovations, through their devices. Augmentation enhances customer experiences by providing interactive and personalized property views. In technology in real estate, augmentation is a growing trend, with PropTech companies in India and worldwide leveraging AR to innovate property marketing and improve client engagement