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What technologies gained prominence during PropTech 2.0?

Several key technologies gained prominence during PropTech 2.0:

  • Mobile-first solutions for on-the-go listing searches and appointment scheduling.
  • Cloud-based software for property management, rent collection, and maintenance requests.
  • CRM integrations merging lead tracking, financial records, and marketing channels.
  • Basic virtual tours using 360° panoramas.

This era also saw the rise of social media marketing and data analytics, which enabled targeted advertising and rental yield calculations, making real estate operations more efficient and tech-driven.

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