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Several key technologies gained prominence during PropTech 2.0:
- Mobile-first solutions for on-the-go listing searches and appointment scheduling.
- Cloud-based software for property management, rent collection, and maintenance requests.
- CRM integrations merging lead tracking, financial records, and marketing channels.
- Basic virtual tours using 360° panoramas.
This era also saw the rise of social media marketing and data analytics, which enabled targeted advertising and rental yield calculations, making real estate operations more efficient and tech-driven.
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“Data that drives action. Insight that inspires action. Technology that empowers action.“
“Data that drives action.
Insight that inspires action.
Technology that empowers action.“
