Affordable Housing Dominates India's Market Scene

Modern affordable homes in India

22nd September 2025

4 Min Read

Modern affordable homes in India
p>In the bustling landscape of India’s housing market, homes priced under one crore continue to lead the way, constituting a remarkable 51% of overall sales. This trend highlights the persistent demand for affordable housing options across the nation and underscores the growing appeal of mid-income segments.

According to Ashish Khandelia, founder of Certus Capital, an increasing number of homebuyers are seeking residences that balance quality and affordability. This shift in preference reflects not only economic realities but also changing lifestyles where value for money is paramount. Khandelia notes that competitive financing options and favorable interest rates are further motivating first-time buyers to act quickly.

A Buyer’s Market

The statistics released hint at a broader narrative of recovery and renewal. As the pandemic reshapes urban living and work environments, people are more inclined to invest in properties that promise long-term stability without straining their finances. Real estate analysts also point to a significant rise in inquiries for under-construction properties, as buyers look to secure homes at current pricing before potential market escalations.

Key Trends

  • Rising demand for budget-friendly homes
  • Shift towards suburban living
  • Focus on sustainable developments
  • Emergence of smart home technologies
  • Increased interest in under-construction projects

This trend is further fueled by an array of government incentives aimed at boosting affordable housing projects. Developers are responding by building homes that not only meet regulatory standards but also incorporate modern design elements and sustainable practices. Several state governments have introduced fast-track approval processes, making it easier for builders to deliver projects on time.

As we look ahead, the emphasis on affordability is likely to shape the contours of India’s housing ecosystem, presenting both opportunities and challenges for buyers and developers alike. With steady economic growth and supportive policies, the demand for sub-one-crore homes is poised to remain a defining force in the country’s real estate sector for years to come.

Enjoyed this update? Visit PropTech Pulse for more real estate news and market insights.

Unlock the Latest in Real Estate

News, Infographics, Blogs & More! Delivered to your inbox.

Proptech Pulse Logo
Statue

Data that drives action.
Insight that inspires action.
Technology that empowers action.“

Made with Love

Statue

© PropTech Pulse 2025, All rights reserved.

Terms of Use and Privacy Policy
pexo
pexo