Anax Begins Construction Of ELLE Residences On Dubai Islands

Anax Developments has officially broken ground on ELLE Residences Dubai Islands, marking a major milestone for the company's luxury residential portfolio in Dubai. The project is particularly significant as it represents ELLE's first residential development in the Middle East and only its second branded residential project globally.

The groundbreaking ceremony signifies the transition of the project from planning to construction and highlights Anax Developments' growing ambitions in Dubai's premium real estate market. The development is positioned within Dubai Islands, one of the emirate's emerging waterfront destinations that is attracting increasing investment and residential development activity.

Premium Waterfront Development

The project will comprise 91 apartments and seven signature townhouses, offering a total of 98 luxury residences. Designed around waterfront living and lifestyle experiences, the residences aim to combine contemporary architecture with hospitality-inspired amenities and premium services.

The development will feature one-, two- and three-bedroom residences and has been planned to deliver an elevated residential experience inspired by the globally recognised ELLE brand. According to the developer, the project is scheduled for completion in Q4 2027.

Lifestyle-Focused Living Experience

ELLE Residences Dubai Islands has been designed as more than a residential development. The project aims to create a lifestyle destination by integrating wellness, leisure and community-oriented experiences. Residents will have access to premium amenities, including swimming pools, fitness facilities, wellness spaces, rooftop recreational areas and landscaped environments.

The development also incorporates design elements inspired by ELLE's global identity across fashion, beauty, culture and lifestyle. The project seeks to appeal to buyers looking for luxury residences that combine exclusive living experiences with high-end services and waterfront surroundings.

ANAX 2.0 Marks New Growth Phase

Alongside the groundbreaking, the company unveiled ANAX 2.0, representing the next chapter of its growth strategy. The initiative reflects the developer's focus on innovation, customer experience and the creation of experience-led residential communities.

The strategy also reinforces the company's commitment to delivering projects that prioritise design excellence, operational efficiency and long-term value creation. Through ANAX 2.0, the developer aims to further strengthen its presence in Dubai's competitive luxury property market.

Strong Market Response

According to company executives, ELLE Residences Dubai Islands witnessed strong market interest and achieved a sell-out shortly after its launch. The response highlights the continued demand for branded residences and premium waterfront communities in Dubai.

The groundbreaking of ELLE Residences Dubai Islands and the launch of ANAX 2.0 underscore the increasing popularity of lifestyle-driven residential developments. As Dubai's luxury real estate market continues to evolve, branded and experience-focused projects are attracting growing interest from both investors and end users.

Key Highlights

• Anax Developments has broken ground on ELLE Residences Dubai Islands.
• The project is ELLE's first residential development in the Middle East.
• The development comprises 91 apartments and seven signature townhouses.
• The project is expected to be completed in Q4 2027.
• ANAX 2.0 has been launched as the company's new growth strategy.
• The project reportedly sold out shortly after its launch.

The commencement of construction at ELLE Residences Dubai Islands marks an important milestone for Anax Developments and reflects the sustained appeal of branded waterfront residences in Dubai. The project and the launch of ANAX 2.0 position the company to capitalise on growing demand for luxury, experience-led residential communities in the emirate.

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