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Assetz Sets Sights on Rs 7,500 Crore Luxury Launches in Bengaluru
In the vibrant landscape of Bengaluru’s real estate, Assetz is charting an ambitious course for the future. The company has unveiled plans to launch luxury residential projects with a Gross Development Value (GDV) of Rs 7,500 crore by FY26, aiming for a remarkable 45% compound annual growth rate (CAGR) in pre-sales over the next three years. This bold vision is underpinned by a robust land bank, ensuring a steady pipeline of launches.
Assetz’s growth story is built on a foundation of consistent performance. Executive Director Sunil Pareek notes, “We have delivered over 40 per cent CAGR in pre-sales over the past three to four years, and we have strong visibility of sustaining the momentum going ahead.” The company’s unsold inventory and upcoming launches for this year are valued at approximately Rs 10,000 crore, reflecting its deep market presence.
Assetz is also evaluating the possibility of an IPO, a move that would further fuel its expansion, though no specific timeline has been announced.
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Supported by major global investors such as the National Investment and Infrastructure Fund (NIIF), JP Morgan, and Apollo Global Management, Assetz operates across residential, commercial, warehousing, and data centre domains. The company’s commercial assets have attracted the attention of international giants like Mapletree Investments and Blackstone.
Over the past decade, Assetz has secured around 600 acres for residential development, with 250 acres under active construction. The company primarily acquires land through joint development agreements, but also pursues direct purchases and development management contracts when strategic opportunities arise.
As part of its expansion, Assetz is set to enter South Bengaluru and plans to launch approximately 6,000 homes in the next 15 to 18 months. This move aligns with the company’s goal of capturing 6–7% of Bengaluru’s real estate market over the next three years.
“Real estate has evolved from simply constructing buildings to offering a complete lifestyle,” says Pareek. Assetz’s approach is tailored to the aspirations of millennials and Gen Z, focusing on superior products at fair prices. With plans to increase its land holdings to 27 parcels by acquiring 10 more in the near future, Assetz is well-positioned to become one of the top five developers in Bengaluru, driven by current market demand rather than legacy.
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