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A Strategic Alliance to Empower Homebuyers
BASIC Home Loan, a leading mortgage fintech platform, has partnered with Emperium Pvt Ltd, one of Haryana’s most trusted real estate developers, to revolutionize the home loan experience for buyers across Gurugram, Panipat, and Yamunanagar. This collaboration aims to make housing finance faster, more transparent, and hassle-free, supporting BASIC’s ambitious goal to disburse ₹4,000 crore in home loans per month by the end of FY26.
By combining BASIC’s digital-first platform with Emperium’s strong local presence and pre-approved housing projects, the partnership ensures minimal paperwork and seamless coordination. Homebuyers benefit from comprehensive, end-to-end support—from selecting a property to securing financing—making homeownership more accessible and stress-free.
,b>Atul Monga, CEO & Co-Founder of BASIC Home Loan, highlighted, “We partnered with Emperium for their strong local expertise, proven track record, and shared focus on quality housing. Together, we’re making home loans easier and faster in underserved cities. This collaboration aligns with our strategy to expand our reach through trusted builder partners who put customers first.”
Rahul Singh Sirohi, Business Head - Builder Business at BASIC, added, “By combining Emperium’s on-ground expertise with our digital capabilities, we aim to close the gaps in housing finance by bringing greater transparency, efficiency, and accessibility to homebuyers in North India.”
Through this partnership, BASIC offers loan assistance ranging from ₹36 lakh to ₹3.6 crore, depending on the project and location. Gurugram projects offer loans from ₹1.3 crore for 2BHKs up to ₹3.62 crore for 4BHKs. In Panipat, loans average ₹90 lakh for plots and ₹1.5 crore for villas, while in Yamunanagar, financing starts at ₹36 lakh and goes up to ₹80 lakh for villas—covering a wide spectrum of affordability.
With faster processing, tech-enabled solutions, and end-to-end support, the alliance delivers a seamless, trustworthy experience for aspiring homeowners. Emperium’s commitment to timely delivery and customer satisfaction, combined with BASIC’s digital innovation, ensures that buyers receive complete housing solutions they can trust.
Driven by rising property demand, aspirational buyers, and increasing financial awareness, BASIC Home Loan plans to expand into more regions across India. The partnership with Emperium is a pivotal step in this growth journey, promising to transform the housing finance landscape in Haryana and beyond.
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