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In a groundbreaking move set to transform the Build-to-Rent (BTR) sector, Property Sense has unveiled its latest proptech innovation—an advanced software solution designed to enhance leasing capabilities. This self-serving platform is poised to redefine how BTR developers, operators, and agencies secure pre-qualified residents, even before construction begins.
At its core, Property Sense’s technology-driven platform brings together various tools into a single, user-friendly system, accessible anytime and anywhere. The innovation empowers leasing agents to assist developers, regardless of scale, in achieving swift lease-up periods—both pre- and post-construction.
This solution is more than just an upgrade; it is a game-changer for agents, providing a streamlined and engaging approach to sourcing tenants. By allowing unit showcasing immediately after development plans are approved, it eliminates the traditional wait for regulatory sign-offs. This early engagement strategy drastically shortens leasing cycles, ensuring maximum occupancy at launch.
Designed for customization, the technology will be available in modular form, making it highly adaptable for various applications and system integrations. Users can leverage key features such as:
The scalable nature of the software allows operators to tailor its functionalities according to existing systems and workflows, optimizing efficiency and productivity.
One of the standout features of this innovative platform is access to a live database of BTR applicants spanning major UK cities. This rich repository of potential residents enhances leasing strategies, ensuring faster lease-ups for developments of all sizes. By integrating cutting-edge digital solutions, Property Sense aims to bridge the gap between property developers and their ideal tenants, fostering a more connected and efficient rental ecosystem.
Currently in its Minimum Viable Product (MVP) phase, Property Sense’s full commercial roll-out is slated for May 2025. With an ambitious roadmap ahead, the company is gearing up for further technological advancements in the proptech space.
To spearhead this expansion, Property Sense is actively seeking its first-ever Chief Technology Officer (CTO). This strategic hire will play a pivotal role in refining and enhancing the middleware solution post-launch, ensuring it remains at the forefront of innovation in the ever-evolving Build-to-Rent landscape.
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