
The Indian real estate sector is undergoing a powerful resurgence, marked by rising demand for premium homes priced between ₹1 crore and an astounding ₹100 crore. This shift reflects a new era of confident, aspirational homebuyers who see property as a stable long-term asset. Industry leaders note that this growing appetite spans metros, micro-markets, and emerging luxury corridors, signalling strong momentum across the housing ecosystem.
According to the CEO of Prestige Estates, one of India’s most influential developers, demand patterns reveal a deeper confidence in long-term financial planning. Buyers today are far more willing to commit to higher-ticket homes, supported by stable incomes, evolving lifestyle needs, and improved market transparency.
The CEO notes that this trend is also fueled by the availability of long-tenure home loans, which significantly ease affordability pressures and widen access to premium housing. Combined with improved regulatory oversight and increased developer accountability, consumers are embracing real estate as a secure wealth-building avenue.
Home loans with extended repayment periods and competitive interest rates have become a major catalyst in this growth cycle. Banks and financial institutions are offering flexible options that allow buyers to upgrade to luxury homes, premium apartments, and high-value residential properties without immediate financial burden. This shift has opened doors for a broader demographic to participate in high-value real estate transactions.
Industry experts predict sustained momentum as buyers continue to favour real estate over volatile asset classes. Developers are aligning with this demand by launching well-planned townships, luxury towers, and mixed-use communities that blend comfort, connectivity, and long-term value.
The insight from Prestige Estates reaffirms that India’s housing market is entering a stable, opportunity-rich phase. With strong consumer sentiment, evolving financial offerings, and expanding premium inventory, this is a promising moment for both seasoned investors and first-time homebuyers seeking lasting value in real estate.
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