Royal Orchid Hotels Embarks On Ambitious Expansion Plan

Royal Orchid Hotels Embarks On Ambitious Expansion Plan

Once upon a time in the bustling world of Indian hospitality, Royal Orchid Hotels set its sights on an extraordinary journey. With a vision as grand as its ambitions, the company unveiled a bold new chapter: to triple its current portfolio, aiming for over 300 hotels and 20,000 rooms by the end of this decade. This story isn’t just about numbers—it’s about redefining travel experiences across the nation, especially beyond the metros.

Under the leadership of Chairman and Managing Director Chander K Baljee, Royal Orchid is charting a five-year roadmap that will see it blossom across mid-scale and leisure markets. “We are 115 hotels today,” Baljee shared. “In the last year alone, we’ve added 14 hotels, and in the next year and a half, we’re set to welcome 30 more.” The company’s growth is not just in bricks and mortar; it’s about creating opportunities—plans are underway to grow its workforce from 9,000 to 20,000 employees, ensuring every guest receives the warmth and care that defines Royal Orchid.

But what truly sets this expansion apart is Royal Orchid’s thoughtful brand architecture. After a year of listening to guests and refining its offerings, the company has unveiled a dazzling array of brands to suit every traveler. At the pinnacle stands ‘Iconiqa,’ the new five-star flagship, promising luxury and sophistication. For the young and the young-at-heart, ‘Regenta Z’ enters the budget segment, designed to delight Gen Z travelers with vibrant, modern experiences under a franchise model.

The journey continues with the beloved ‘Regenta’ and ‘Regenta Place’ brands, each tailored for distinct market needs. For those seeking something unique, ‘Crestoria’ emerges as the home for boutique properties that don’t fit the usual mold but shine with charm and character. In total, Royal Orchid now presents seven distinct brands: Iconiqa, Hotel Royal Orchid, Royal Orchid Central, Crestoria, Regenta, Regenta Place, and Regenta Z.

Royal Orchid’s story doesn’t end with beds and breakfasts. The company is weaving wellness into its hospitality tapestry, introducing ayurveda and lifestyle treatments at its Brindavan Garden property in Mysore. Plans are afoot to expand these wellness offerings across its resort hotels, making every stay a step towards wellbeing.

To keep pace with the times, Royal Orchid is embracing technology. A new loyalty program rewards frequent travelers, while artificial intelligence is being integrated to streamline operations, cut costs, and elevate guest experiences.

As Royal Orchid sets out on this ambitious path, it’s not just building hotels—it’s crafting memories, nurturing wellness, and reimagining hospitality for a new generation.

• Tripling hotel portfolio to 300+ properties and 20,000 rooms
• Expanding into mid-scale, leisure, and budget segments
• Introducing new brands: Iconiqa, Regenta Z, Crestoria
• Growing workforce to 20,000 employees
• Launching wellness and ayurveda concepts
• Integrating AI and loyalty programs for enhanced guest experience