PropTech 1.0 introduced digital tools that transformed asset management for property owners:

• Organized listings online for broader reach.
• Tracked tenant data, lease terms, and payments via simple databases.
• Used email and basic CRM tools to handle inquiries faster.

This shift from offline approaches allowed property owners to centralize information, shorten vacancy cycles, and improve record-keeping, laying the foundation for more advanced solutions in later PropTech phases.