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How did PropTech 1.0 change the way property owners managed their assets?

PropTech 1.0 introduced digital tools that transformed asset management for property owners:

  • Organized listings online for broader reach.
  • Tracked tenant data, lease terms, and payments via simple databases.
  • Used email and basic CRM tools to handle inquiries faster.

This shift from offline approaches allowed property owners to centralize information, shorten vacancy cycles, and improve record-keeping, laying the foundation for more advanced solutions in later PropTech phases.

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