How did PropTech 1.0 change the way property owners managed their assets?

PropTech 1.0 introduced digital tools that transformed asset management for property owners:

Organized listings online for broader reach.
Tracked tenant data, lease terms, and payments via simple databases.
Used email and basic CRM tools to handle inquiries faster.

This shift from offline approaches allowed property owners to centralize information, shorten vacancy cycles, and improve record-keeping, laying the foundation for more advanced solutions in later PropTech phases.

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