Business analytics helps real estate by transforming raw data into actionable insights, improving decision-making and strategic planning. It enables professionals to analyze market trends, forecast demand, and optimize pricing strategies. By leveraging data analytics in real estate, businesses can identify investment opportunities, understand customer behavior, and enhance marketing efforts. This technology in real estate enhances operational efficiency, reduces costs, and increases profitability. In PropTech India, adopting business analytics is essential for staying competitive and driving growth in a rapidly evolving market