What are the red flags to watch for in a new project brochure?

Watch for a missing RERA registration number, vague or inconsistent areas, unrealistic returns, artistic images in place of real photos, missing approvals and pressure to book quickly. A brochure is a sales tool, so verify its claims against the official records.

Missing or vague details

• No RERA registration number, or a number that does not match the state portal, is a major warning sign.
• The brochure gives the area only as super area, with no carpet area, or the figures change between pages.
• The approvals, the land title and the possession date are not stated clearly, or the words are vague, such as soon or expected.

Claims that need caution

• Promises of assured rental income, guaranteed price rise or a buyback are risky, since no one can guarantee returns in real estate.
• Images with open views, big parks or a metro station that is not built yet are often artist impressions, and the real surroundings may differ.
• Phrases such as limited units, last chance or a deadline for a discount are meant to push a quick decision.
• Read the payment plan with care, and check that large payments are linked to construction stages and not to dates alone.

How to verify

• Check the registration number and the declared details on the RERA search page, and match the carpet area and the date.
• Compare the price with similar projects using the Rates and Trends tool, and ask for the cost sheet in writing.
• Ask a lawyer to check the title and the approvals, and read the FAQs before you pay a booking amount.
• Ask for the sample of the agreement before you pay the booking amount, and have it read by a lawyer.

A brochure shows what the builder wants you to see. Verify the registration, the area and the approvals, and pay only when the facts match the claims.