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Abhinandan Lodha Rebrands Holding Company to ‘Abhinandan Ventures’ After Legal Truce with Brother

15th May 2025

4 Min Read

In a landmark development within India’s real estate ecosystem, Abhinandan Lodha, scion of the Lodha family, has rebranded his holding company from Lodha Ventures to Abhinandan Ventures. This strategic move follows the resolution of a high-profile ₹5,000-crore legal dispute with his elder brother, Abhishek Lodha, who leads Macrotech Developers (Lodha Group). The rebranding marks a significant milestone in Abhinandan’s journey to carve out a distinct identity for his business empire, while retaining ownership of the original ‘Lodha Ventures’ trademark.

A New Identity for a New Era

The rebranding is more than a cosmetic change; it reflects Abhinandan Ventures’ commitment to a future-focused, technology-driven, and customer-centric business philosophy. The company’s leadership emphasizes that the decision to rename the firm is unrelated to the recent trademark dispute, but rather a deliberate step to align the brand with its innovation-first approach and ambitious growth plans.

“Our group has become synonymous with innovation over the years. We now want to capitalize on that equity with a name that truly reflects our identity and evolution,” said Abhinandan Lodha, Chairman of Abhinandan Ventures. “This shift further reflects the strength and depth of our presence across sectors-from private equity to branded land and differentiated real estate development.”

The company’s statement highlights that while the ‘Lodha Ventures’ brand remains under its ownership, the new name better communicates the group’s independent vision and its dedication to new-age, tech-driven, and consumer-centric businesses.

Diverse Portfolio Under One Roof

Abhinandan Ventures is a powerhouse of diversified businesses spanning multiple sectors:

  • The House of Abhinandan Lodha (HoABL): Specializing in hassle-free, online-only sales of branded land, HoABL is India’s largest player in this domain. Its footprint spans key locations like Ayodhya, Goa, Alibaug, and Mumbai, with ongoing projects in Mumbai’s Marine Lines, Chowpatty, and Naigaon. The company has also expanded into vertical real estate development, marking its presence in Mumbai’s luxury housing market.
  • Tomorrow Capital: The group’s private equity arm, which has made 10 investments to date and targets over 40% IRR. It boasts a remarkable 120% IRR on its first exit, Zeno Health, in 2020.
  • BeyondSkool: An education initiative focused on future-critical skills such as communication, STEM, and financial literacy, integrated into school curriculums.
  • Sheetal Lodha Foundation (SLF): The CSR wing of Abhinandan Ventures, dedicated to social impact initiatives.

This portfolio showcases the group’s commitment to innovation, sustainability, and social responsibility, positioning it as a leader in India’s evolving business landscape.

The Legal Settlement and Brand Clarity

The rebranding follows a significant legal settlement in April 2025, wherein the Lodha brothers agreed on clear boundaries regarding brand usage. Macrotech Developers, led by Abhishek Lodha, retains exclusive rights to the ‘Lodha’ and ‘Lodha Group’ brands. Conversely, Abhinandan Lodha exclusively owns and operates under the ‘House of Abhinandan Lodha’ (HoABL) brand and now the umbrella identity of Abhinandan Ventures.

Both parties have committed to publicly communicating their independent operations, eliminating confusion among consumers and investors. This agreement ensures that neither brother holds rights or claims over the other’s businesses, allowing each to pursue growth unencumbered.

Embracing a Tech-Driven Future

Abhinandan Ventures’ new identity aligns perfectly with its ethos of leveraging technology and innovation to disrupt traditional real estate and investment models. The group’s decentralized structure empowers independent CEOs and leadership teams across its portfolio, fostering agility and customer focus.

The company’s embrace of digital sales models, AI-driven analytics, and consumer-centric strategies positions it to scale rapidly in India’s competitive real estate market. This tech-first approach is expected to drive accelerated growth and market differentiation in the coming years.

Looking Ahead: Growth and Innovation

With a clear brand identity and a robust portfolio, Abhinandan Ventures is poised for a new phase of expansion. The group’s focus on innovation, sustainability, and consumer experience will likely set new benchmarks in real estate development, private equity investment, and education.

As India’s real estate sector continues to evolve, Abhinandan Ventures stands out as a beacon of modernity and resilience, ready to capitalize on emerging opportunities and redefine industry standards.

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