
Emrina A.Ş., a Türkiye-based real estate development company, is expanding its activities in Saudi Arabia under the Bayt Al Maqam brand. The company is focusing on next-generation residential and real estate projects in Makkah.
Bayt Al Maqam aims to create an institutional connection between local Saudi developers and Muslim buyers in Türkiye and other international markets. Its activities will focus on the international promotion, sales organisation and business development of projects in Makkah's developing residential and urban transformation areas.
As part of its strategy, Bayt Al Maqam has opened a dedicated sales, marketing and promotion office in Ankara. The office focuses exclusively on promoting and marketing real estate projects in Saudi Arabia, with particular attention to Makkah.
The new office is intended to serve as a regional hub for representing Saudi developers and their projects in the Turkish market. It will also provide a location for meetings with prospective buyers, project presentations and international marketing activities.
Bayt Al Maqam is currently highlighting several projects and development zones as part of its business development activities. These include Masar Destination, Thakher Makkah, Almanar and the Makkah Gate area.
One of the company's key areas of focus is the planned Makkah Gate Residence project. The project is located along an emerging development corridor in Makkah and is expected to offer residential units in different sizes.
The planned development will also include more compact housing options designed specifically to meet the needs of international buyers.
Emrah İnanç, Chairman of Emrina A.Ş., said Saudi Arabia's large-scale urban development and real estate investments have increased interest from international buyers and investors.
He said Bayt Al Maqam aims to connect Saudi developers with international Muslim buyers through a long-term, transparent and professional framework.
According to İnanç, the Ankara office will allow the company to represent Saudi projects in Türkiye through both digital channels and a physical institutional platform. The office is designed to support direct engagement with potential buyers and business partners.
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Türkiye is an important market in Bayt Al Maqam's strategy. The company also plans to use its existing commercial connections in China and other countries to support the international promotion of Saudi real estate projects.
Alongside its traditional property sales model, Bayt Al Maqam is also working on digital real estate technologies. The company plans to develop digital systems supporting property ownership and investment processes in line with relevant Saudi regulations and regulatory requirements.
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Bayt Al Maqam aims to expand its project portfolio in Makkah while strengthening its sales, marketing and promotion network through the Ankara centre.
The company's long-term vision is to establish a trusted platform for international Muslims seeking real estate in Makkah and create a partnership model that helps Saudi developers access buyers in Türkiye and other international markets.
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