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Brigade Group Acquires 4.4 Acres Land for Premium Project in Whitefield, Bengaluru

26th March 2025

4 Min Read

The Vision of Growth: Brigade Group's Bold Step in Bengaluru’s Luxury Real Estate

In a move that promises to reshape the luxury real estate landscape in Bengaluru, Brigade Group, a renowned player in the Indian real estate sector, has acquired a significant land parcel in Whitefield, East Bengaluru. Spanning over 4.4 acres, this land acquisition marks the beginning of an exciting journey to build a premium residential project that promises to deliver unparalleled luxury, world-class amenities, and an exceptional living experience.

With a total development potential of 0.6 million square feet and an estimated Gross Development Value (GDV) of Rs 950 crore, this venture is poised to become a landmark in Bengaluru's burgeoning real estate market. The prime location in Whitefield, known for its connectivity and vibrant social infrastructure, is set to enhance the appeal of this project even further, ensuring it becomes one of the most sought-after addresses in the city.

Strategic Vision and Premium Offerings

The new development is a reflection of Brigade Group’s strategic vision for premium residential living. Pavitra Shankar, the Managing Director of Brigade Enterprises Limited, shared her excitement about the acquisition: “Strategically, this land parcel aligns perfectly with our vision for premium residential development. The deal underlines our commitment to growth, innovation, and redefining luxury living in Bengaluru. With Whitefield’s prime location and robust infrastructure, we are confident this project will set new benchmarks in the segment.”

The luxury residential project will boast state-of-the-art amenities and high-end specifications, offering a lifestyle that caters to the modern family. The spacious apartments are designed to accommodate contemporary needs while providing residents with the highest standards of comfort and convenience.

Brigade Eternia: A Glimpse of What’s to Come

This new acquisition adds to the company’s growing portfolio of ambitious projects, including the recently launched Brigade Eternia in Yelahanka, Bengaluru. Spanning 14.65 acres, Brigade Eternia will feature 1,124 residential units with a built-up area of approximately 2 million square feet. The development promises an extraordinary living experience with 12 towers featuring 2 Basement + Ground + 13/14 floors. With an estimated revenue potential of over Rs 2,700 crores, Brigade Eternia is designed to provide a luxurious lifestyle with an emphasis on community living and convenience.

Brigade Eternia offers a variety of thoughtfully designed 3 BHK, 3 BHK with Study, and 4 BHK units, all featuring spacious decks and flexible spaces that allow for home office or study areas. With a focus on creating a comfortable, high-end living experience, Brigade Eternia is set to become a prime choice for luxury homebuyers in Bengaluru. The project is slated for completion by March 31, 2030, and is expected to set new standards for quality and innovation in the real estate sector.

A Bright Future for Bengaluru’s Real Estate Market

The latest acquisition by Brigade Group underscores the company’s ongoing commitment to expanding its presence in Bengaluru’s real estate market. As the city continues to grow as a hub for tech, commerce, and high-end living, projects like these are expected to fuel the demand for premium residential spaces. Brigade Group’s forward-thinking approach ensures that these developments will not only meet the demand for luxury living but also set the bar for future residential projects.

As Bengaluru’s real estate market continues to thrive, Brigade Group’s projects are helping to redefine what luxury living means in India’s most dynamic city. Whether it's the upcoming Whitefield project or the flagship Brigade Eternia, these developments are a testament to the company’s unwavering dedication to creating world-class residential communities.

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