Empowering Senior Living India's Policy Shift Inspires New Opportunities

Policy Advocacy for Senior Living Growth

The Association of Senior Living India (ASLI) will reach out to the state governments to adopt senior living policy introduced by the Haryana and Maharashtra government where the developer gets benefit on stamp duty, GST and parking.

The developers are also pushing for assisted living policy so that they don't have to take license for nursing home to run a care home for those who have come out of the hospital post treatment.

Industry Growth Projections

The senior care industry is projected to reach approximately 50 billion USD by 2030, growing at a compound annual rate of 20% while the senior living industry alone is estimated to be USD 8 billion by 2030, according to a ASLI, JLL and PwC.

• Benefit by state government can help in increasing the capacity of senior living and senior care faculties. Some of the state governments have come forward and we hope that other state will follow it, said Rajit Mehta, Chairman, ASLI and MD & CEO Antara Senior Care.
• The current organized supply infrastructure in senior living industry serves approximately 3-4 million seniors (2-3% of the total senior population), with projections indicating that capacity will more than triple in the next five years.
• India's population aged 60 and above currently exceeds 150 million (11% of the total population, UNFPA Estimates), and this figure is expected to more than double to 347 million by 2050 (21% of the Indian population).

Optimism and Investment Surge

A recent survey by ASLI and PwC shows that 85-90% of industry leaders are highly optimistic about the sector's growth in India over the next 15 years, with most planning active investment, diversification, and service expansion.

'With the sector projected to grow 20% annually to nearly USD 50 billion by 2030, India must pair scale with compassion. We believe that with innovation, collaboration, and supportive regulation, senior care in India can set new benchmarks,' said Ankur Gupta, Co-Founder, ASLI and Joint MD Ashiana Housing.

• The sector is witnessing robust investments, with nearly 20 deals in the last 18 months alone.
• Investment ticket sizes have crossed Rs 100 crore, new investors have signed up, and the target portfolio has diversified.
• Premium senior living facilities are experiencing strong performance, with occupancy rates consistently maintaining 80-85%.

Market Potential and Financial Reforms

"India's senior living sector is at a critical inflection point, with the target market expanding to 2.3 million households by 2030 and market penetration nearly doubling to 2.5%. Currently, India operates at just 1.4% market penetration versus 6%+ in mature markets. This supply-demand gap presents a golden opportunity for strategic investors in one of India's most vibrant emerging sectors." said Karan Singh Sodi, senior managing director – Mumbai MMR and Gujarat, and head - alternatives, India, JLL.

Updated financial regulations, such as providing financial independence to the senior population through Reverse Mortgage Loans (RML) and enabling long-term loans by classifying senior living projects as 'infrastructure status,' can facilitate growth.

• Setting minimum standards for infrastructure, staffing, and healthcare integration will ensure quality care nationwide.
• Rationalizing GST considerations to 5% or lower on senior care services, along with having more innovation in health insurance and retirement planning solutions for seniors can help improve affordability further.

Vision for an Evergreen Economy

"By investing in preventive care, active lifestyles, and age-inclusive innovation, India has the chance to move from a 'silver economy' narrative of dependency to an evergreen economy—one where longevity fuels growth, productivity, and intergenerational value creation." said Rana Mehta, PwC India partner and leader health advisory.