Ashiana Housing Commits ₹425 Crore to Expand Senior Living Homes

Investing in the Future of Senior Living Across India

Ashiana Housing Limited has announced a significant capital investment of ₹425 crore for the financial year 2025-26 to broaden its footprint in the rapidly growing senior living real estate sector. This ambitious outlay covers land acquisition, construction, execution, and other project-related costs, emphasizing the company’s strong belief in the long-term potential of senior living communities.

Building on Past Success

Last year, Ashiana Housing invested ₹213 crore in senior living projects and recorded a booking value of ₹382 crore, highlighting steady market confidence. For the current fiscal, they target bookings worth ₹450 crore and plan to launch five new phases in existing projects, adding approximately 5.71 lakh square feet of saleable area to their portfolio.

Expanding into Key Metros

Currently, Ashiana Housing operates nine ongoing senior living projects strategically located in Bhiwadi (NCR), Chennai, Jaipur, Pune, and Lavasa. The company's expansion plans include entering metro markets such as Mumbai and Bengaluru, aiming to cater to the growing urban demand for quality senior living solutions.

A Commitment Rooted in Demographic Trends

According to the JLL-ASLI Report, India’s senior population is projected to more than double from 156.7 million in 2024 to over 346 million by 2050, fueled by longer life expectancies, financial independence, and changing family dynamics. Industry experts like Colliers India estimate the senior living market value at USD 2–3 billion today, expected to grow to USD 7.7 billion by 2030, making this one of the country’s fastest-growing real estate segments.

Addressing Sector Challenges with Transparency and Care

Ashiana Housing acknowledges challenges in the sector such as prolonged sales cycles and misconceptions around senior living versus old-age homes. To counter this, the company prioritizes transparent communication, robust in-house operations, and continuous service delivery, establishing trust and long-term community engagement.

Policy Support Fuels Growth

Supportive government policies, including incentives like higher Floor Space Index (FSI) in certain states, help unlock land potential for senior living projects, aligning with Ashiana's growth ambitions and enabling better housing solutions for India’s ageing population.

As Ankur Gupta, Joint Managing Director of Ashiana Housing, notes, “Senior living is more than a business; it reflects a long-term commitment to demographic needs and social relevance, and our increased investment underscores our conviction in this space.”