Empowering Women: The Key to Real Estate Growth in India

Empowering Women: The Key to Real Estate Growth in India

In a groundbreaking revelation, the latest industry report, Concrete Change: A Study of the Economic Impact of Better Pay Parity & Inclusion of Women in Real Estate, sheds light on a critical yet overlooked aspect of the Indian real estate sector: gender inclusion. Released on January 21 in Noida, Uttar Pradesh, the report emphasizes that addressing gender disparities could unlock substantial economic potential, driving productivity, innovation, and profitability.

With only 7 million women among 57 million real estate employees in India, the path to inclusivity remains long. However, pioneers like Max Estates are spearheading the transformation. Their dedication to fostering a diverse workforce underscores their commitment to long-term industry resilience and growth.

The Case for Gender Inclusion

The Concrete Change report, supported by Union Minister of MoHUA Sh. Manohar Lal and Smt. D Thara, Add. Secretary, MoHUA, is based on extensive interviews and surveys involving over 100 participants, including policymakers, corporate leaders, and construction workers.

Shormishtha Ghosh, Founder-MD of In Tandem Global Consulting, highlights the transformative potential: Including 50% of the population in the workforce impacts the economy far beyond its proportional representation. For real estate, respectful pay parity, enabling policies, and greater inclusion could unlock unprecedented growth. Our research quantifies these gains in both short and long-term scenarios.

Steps Towards Transformation

Max Estates is setting a benchmark by integrating inclusion-driven initiatives. COO Rishi Raj explains their approach: We believe inclusivity requires collective effort. Collaborations with academic institutions to include real estate modules in curricula, leveraging technology to upskill blue-collar women workers, and conducting training programs to foster diverse workplace cultures are steps we are actively pursuing.

This call to action extends to the entire industry. From embedding diversity at the policy level to fostering cultural shifts within organizations, every effort counts toward building a more inclusive future.

A Broader Movement Takes Shape

The release of the report marks the beginning of a broader initiative. With industry leaders invited to turn insights into action, Max Estates and In Tandem Global Consulting are laying the foundation for meaningful change.

Max Estates' Journey

Founded in 2016, Max Estates is a leader in premium commercial and residential real estate in the NCR region. From iconic projects like Max Towers and Max House to innovative residential projects such as Estate 128 and Estate 360, Max Estates consistently demonstrates its commitment to enhancing quality of life through world-class spaces.

In Tandem Global Consulting's Role

Headquartered in Gurugram, In Tandem Global Consulting specializes in research-driven advisory services, including fundraising, market strategy, and government relations. Their collaborative, data-driven approach enables sustainable growth and impactful decision-making.