House of Swamiraj: Crafting a Legacy of Purpose, Emotion, and Vision

A New Chapter for a Trusted Name

Swamiraj Constructions has embarked on a transformative journey, rebranding as House of Swamiraj—a bold step from builder to lifestyle brand. With a legacy spanning two decades and over 1,700 homes delivered across the Mumbai Metropolitan Region, the company is now championing a vision of community-driven, wellness-oriented living. This evolution is not just about a new name, but about redefining what it means to create homes that truly enrich lives.

Unveiling a New Identity with #BeyondDimensions

The rebranding was unveiled through a dynamic digital campaign, #BeyondDimensions, designed to engage and inspire. The campaign unfolded in three phases—teaser, engagement, and launch—each highlighting the brand’s renewed commitment to emotional connection and lifestyle enrichment. House of Swamiraj is not just building structures; it is crafting experiences that resonate on a deeper, more personal level.

Emotional Intelligence, Sustainability, and Innovation at the Core

The shift to House of Swamiraj reflects a strategic repositioning, embedding emotional intelligence, sustainable living, and design innovation into the brand’s philosophy. “Changing our name to House of Swamiraj is not just about a new look,” explains Jason Samuel, Director. “It’s about staying true to who we are while preparing for what’s next. For over 18 years, families have trusted us to build their homes, and that trust is the foundation we are building on. With this new chapter, we are focusing even more on thoughtful design, stronger communities, and meaningful living.”

Ambitious Projects for a Growing Legacy

To mark this transformation, House of Swamiraj has announced three new residential projects with a combined investment of ₹2.1 billion. Two projects are located off Pokhran Road No. 1 in Thane (West)—an affordable 2BHK lifestyle community and a mixed 1BHK–2BHK development, together accounting for ₹1.6 billion in investment. The third project, a premium residential tower in Ambernath (West) valued at ₹50 crore, is set to redefine modern living in emerging urban centres. Additionally, a new development is planned in Vartak Nagar, Thane, reinforcing the brand’s commitment to affordability, innovation, and community-centric growth.

A Vision for the Future

With its new identity, House of Swamiraj aspires to deliver over 12,000 homes, achieve ₹100 billion in sales, and rank among Maharashtra’s top five lifestyle developers. The brand promises wellness amenities, smart home innovations, and sustainable design in every project, setting new benchmarks for future-ready living.

Building More Than Homes—Creating Places to Thrive

As House of Swamiraj enters this exciting new chapter, it aims to do more than construct homes—it aims to create vibrant communities where people can thrive. Built on purpose, emotion, and vision, these places will stand as testaments to the brand’s enduring commitment to improving lives and shaping the future of urban living.