
MAG Group Holding is preparing to launch a new real estate project called MAG Square in Dubai, with an estimated market value of up to AED 2 billion ($544 million). The announcement was made by Moafaq Ahmad Al Gaddah, Founder and Chairman of MAG Group Holding.
The project is expected to be officially announced within the next few weeks and will add to the developer’s growing portfolio of residential and mixed-use developments in Dubai.
The planned launch reflects MAG Group's continued expansion in Dubai's real estate market, where developers are introducing new projects to meet demand from both local and international investors.
MAG Group has established a significant presence in the UAE property sector, with a portfolio valued at approximately $3 billion, ongoing sales worth around $5 billion, and developments estimated at nearly $17 billion.
The upcoming project is being announced at a time when Dubai's property market continues to record strong activity. The emirate remains a key destination for investors due to population growth, economic expansion, and continued demand for residential and mixed-use developments.
According to market data, Dubai recorded more than 57,300 residential sales during the first four months of 2026, with off-plan properties accounting for nearly 74% of all transactions.
The MAG Square announcement follows a series of major initiatives undertaken by MAG Group. The company has recently been involved in large-scale projects and partnerships, including developments valued in the multi-billion-dollar range and new investment structures aimed at expanding investor participation in real estate.
With the addition of MAG Square, the developer is expected to further strengthen its position in Dubai's competitive real estate market while expanding its offering of residential and lifestyle-focused developments.
While detailed specifications of MAG Square have not yet been announced, the planned AED 2 billion valuation indicates a significant addition to Dubai's development pipeline. The project is expected to contribute to the emirate's ongoing real estate growth and provide new opportunities for investors and homebuyers.
The official launch is anticipated within the coming weeks, when further information regarding location, components, and development timelines is expected to be released.
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