How do channel partners get paid by developers in India?

Channel partners are usually paid a commission by developers when a buyer they brought completes a booking or registers the agreement, according to the terms of their agreement with the developer.

Typical Payment Process

• The partner registers the lead with the developer, and when the buyer books and pays the required amount, the partner becomes eligible for commission.
• Payments are often made in stages, such as on booking and on agreement registration.

Terms to Check

• The agreement should state the commission percentage, timing, and conditions, and how disputes are handled.
• Partners should check whether commission is payable on net or gross sale value.
• Create a few ad versions with different headlines, such as price, location, or amenity, and see which one attracts the best leads.

Compliance and Tips

• Under RERA, agents who sell registered projects must be registered, and tax such as TDS may be deducted from commission, so check the current rate.
• Keep records of leads and communication, and issue proper invoices.
• Clarify lead protection rules to avoid conflicts between partners.
• Respond within minutes, because leads who receive a quick call are more likely to book a visit.

Get commission terms in writing, and keep clear records of every lead and visit. Test it. Test each idea first. Take your time, and verify each point.