How do I run Google Ads for a residential project launch?

To run Google Ads for a project launch, set clear goals, choose location-based keywords, create targeted ads and landing pages, and track leads and bookings closely.

Setup

• Define your budget and target audience, and choose keywords such as locality plus property type, and the project name.
• Set location targeting around the project and key source areas.

Creative and Landing Pages

• Write clear ads with price range, key features, and RERA number, and link them to a fast landing page with a simple form and contact button.
• Use call and location extensions.
• Use WhatsApp for quick conversations, and send brochures and floor plans that help leads decide whether to visit.
• Create a simple script and follow a clear sequence of contact, such as call, message, and email, so each lead receives consistent attention.

Optimise and Comply

• Monitor search terms, add negative keywords, and adjust bids based on cost per lead and quality.
• Retarget visitors who did not enquire, and track which keywords lead to site visits and bookings.
• Follow advertising rules, including accurate claims and required disclosures.
• Review the funnel weekly, and drop channels that produce many leads but few visits.

Track site visits and bookings from ads, not only clicks, to see what really works. Review it weekly. Review it weekly. Take your time, and verify each point.