AR in real estate stands for Augmented Reality, a technology that overlays digital information onto the physical world. Augmented Reality in real estate allows potential buyers to visualize properties through interactive experiences. For example, AR apps can let users see how furniture would look in a space or view 3D models of properties on their devices. This technology enhances customer engagement and streamlines the decision-making process. By incorporating AR, PropTech companies in India and globally are transforming property marketing and sales, making technology in real estate more immersive and effective.