Which Google Ads keywords work for real estate in India?

Keywords that work for real estate on Google Ads are usually location-specific and intent-based, such as "2 BHK flats in [area]", "new projects in [city]", and "ready to move flats near [landmark]", and results vary by city and competition.

Types of Keywords

• High-intent terms include locality plus property type, price range, or project name, which show that the user is ready to explore options.
• Broader terms like "flats for sale" can bring volume but lower quality.

Improving Performance

• Use negative keywords, such as jobs or rent, to avoid wasted clicks, and match keywords to relevant landing pages.
• Test different ad texts and track cost per lead and per booking.
• Check how easily templates can be created and approved, since WhatsApp requires approval for message formats used in bulk messaging.

Compliance and Tips

• Include required details such as RERA numbers and avoid misleading claims.
• Use location extensions and call buttons for mobile users.
• Review search term reports regularly to find new keywords and remove poor ones.
• Keep a human handover for serious buyers, since conversations about price and documents need personal attention.
• Comply with messaging rules, and keep your contact list clean, since repeated unwanted messages can get your number blocked or flagged.

Focus on specific, intent-driven keywords, and refine them using actual search data.