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Bob W has signed a long-term agreement to join the Krulli Quarter regeneration project in Tallinn, Estonia.
The technology-enabled hospitality operator will develop a new aparthotel as part of the transformation of the city's historic Krulli industrial district.
Bob W Tallinn Krulli Kvartal is scheduled to open in the first quarter of 2028.
The property will cover approximately 1,900 square metres and provide 63 units, comprising 34 studios and 29 one-bedroom apartments.
Krulli Quarter to Become New Mixed-Use District
Krulli Quarter covers 10.2 hectares in North Tallinn and has more than 125 years of industrial history.
The former industrial area is being transformed into a car-free neighbourhood combining homes, offices, shops, hospitality and cultural spaces.
The regeneration includes 20 buildings and is being delivered in four stages through 2035.
Five of the buildings are heritage-protected, while the wider project places strong emphasis on preserving the area's industrial identity.
The redevelopment will incorporate existing structures and materials into the new district.
This approach is intended to retain connections with the site's industrial past while creating a modern urban neighbourhood.
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Bob W to Open Fifth Tallinn Property
The Krulli Quarter property will become Bob W's fifth location in Tallinn. The company opened its first property in the Estonian capital in 2019 and has continued expanding its presence in the city.
The new aparthotel will use design elements connected to the site's history.
Three facade panels for the building will come directly from the former mechanics workshop at Krulli, allowing original materials to become part of the new development.
The project demonstrates Bob W's approach of working across different property types, including conversions, hotels and purpose-built hospitality developments.
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Krulli Project Targets Long-Term Urban Regeneration
The wider Krulli development is being positioned as a major new mixed-use district for Tallinn.
Its car-free layout and combination of residential, commercial and cultural uses are intended to create a neighbourhood where people can live, work and spend time.
Bob W's arrival adds a hospitality component to the regeneration and expands the accommodation offering within the district.
The new aparthotel is expected to open as the wider quarter progresses through its multi-stage development programme.
The project also highlights the growing role of adaptive reuse and heritage-led regeneration in Tallinn's urban development, with historic industrial assets being integrated into new mixed-use destinations.
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