Casagrand Debuts in Pune with Caladium, Genelia & Riteish as Ambassadors

Casagrand Debuts in Pune with Caladium, Genelia & Riteish as Ambassadors

A Grand Entry into Pune’s Real Estate Scene

Casagrand has marked its foray into Pune’s vibrant property market with the launch of Casagrand Caladium in Upper Kharadi, one of the city’s fastest-growing suburbs. This premium project features 334 thoughtfully designed 2 BHK and 3 BHK apartments, starting at ₹1.05 crore. Residents will enjoy over 110 amenities, including a sprawling 13,500 sq ft clubhouse and two acres of open space, creating a lifestyle that blends luxury, comfort, and community. The project is registered under Maharashtra RERA (P52100080302), ensuring transparency and trust for homebuyers.

Star Power Meets Smart Living

In a strategic move to connect with Pune’s discerning buyers, Casagrand has appointed Bollywood couple Genelia and Riteish Deshmukh as brand ambassadors for the West region. Their association reflects the brand’s commitment to trust, relatability, and strong values—qualities that resonate with modern homebuyers. Casagrand is rolling out a 360-degree marketing campaign featuring the duo, highlighting the unique selling points of Casagrand Caladium and reinforcing the company’s promise of delivering spacious, high-quality homes.

Leadership Speaks: A Landmark Moment

Arun Mn, founder and managing director of Casagrand, shared, “In every market we entered, we have launched thoughtfully crafted best value homes tailored to the unique needs of the particular city, thereby elevating the living experience. Today marks a landmark moment in our journey as we are stepping into West India, with the launch of our first project in Pune, Casagrand Caladium. The project is thoughtfully designed and specially crafted for the Pune market; and we are very delighted to join hands with Genelia and Riteish Deshmukh as they bring a rare combination of trust, relatability, strong values and deeply rooted connection which we also strongly believe in.”

Brand Ambassadors: A Shared Vision

Genelia and Riteish Deshmukh expressed their excitement, stating, “We are truly excited to be a part of Casagrand’s journey in West India. It’s an honour to represent a brand that values trust just as much as it values creating exceptional homes.”

A New Chapter for Pune Homebuyers

With Casagrand Caladium, the developer is set to redefine urban living in Pune, offering a blend of modern design, premium amenities, and a strong sense of community—making it a compelling choice for families seeking a new home in the city.