DLF Unveils Privana North: Gurugram’s New Luxury Landmark

A Bold Vision for Gurugram’s Skyline

DLF, India’s largest real estate developer by market capitalisation, is making a bold statement in Gurugram with a ₹5,500 crore investment in its latest luxury housing project—Privana North. Located in Sectors 76 and 77, this 18-acre development is set to feature over 1,150 premium apartments, forming the third phase of the expansive 116-acre Privana township. The project is poised to redefine luxury living in the National Capital Region, blending world-class design, sustainability, and a lifestyle tailored for discerning buyers.

A Legacy of Record-Breaking Success

DLF’s Privana township has already established itself as a benchmark for luxury and market performance. Last year, the company launched and completely sold out two major projects—Privana West and Privana South—for a combined ₹12,800 crore. Privana West’s 795 apartments were sold for ₹5,590 crore within three days of launch, while Privana South’s 1,113 luxury apartments fetched ₹7,200 crore in a similar timeframe. This rapid sell-out trend underscores the robust demand for high-quality, branded residences in Gurugram.

Driving Growth Through Luxury Innovation

The upcoming Privana North project is a testament to DLF’s unwavering commitment to delivering innovative, luxury living experiences. With its spacious layouts, premium amenities, and strategic location, Privana North is expected to attract both domestic and international buyers, including NRIs. The company’s focus on creating large, well-designed communities has consistently set it apart in a competitive market.

A Year of Unprecedented Growth

DLF’s confidence is backed by record financial performance. In the 2024–25 fiscal, the company reported sales bookings worth ₹21,223 crore—a 44% increase over the previous year—driven by strong demand for its luxury and super-luxury offerings. The Dahlias, DLF’s latest super-luxury project, generated ₹13,744 crore in sales bookings alone, reflecting the appetite for exclusive, high-value properties in Gurugram.

Strategic Expansion and Future Plans

To maintain this momentum, DLF has set a sales bookings target of ₹20,000–22,000 crore for the current fiscal year. The company plans to launch housing properties worth more than ₹17,000 crore, leveraging its strong pipeline of projects and diversified portfolio. Privana North is expected to be launched in the current quarter, with the company confident of replicating the success of its previous launches.

Financial Resilience and Shareholder Value

DLF’s robust performance is reflected in its financials. Net profit surged to ₹4,366.82 crore in FY25, up from ₹2,723.53 crore the previous year, while total income rose to ₹8,995.89 crore from ₹6,958.34 crore. The company’s board has recommended a dividend of ₹6 per equity share, underscoring its commitment to delivering value to shareholders.

A Vision for the Future

With Privana North, DLF continues to set new benchmarks in luxury real estate, combining architectural excellence, sustainability, and customer-centric design. As Gurugram cements its position as a magnet for premium residential investment, DLF’s projects stand as beacons of innovation and enduring value, shaping the future of urban living in India.