
Mahindra Lifespace Developers Limited (MLDL) on November 5 signed a 100-acre plotted development project on Karjat-Murbad Road in the Mumbai Metropolitan Region (MMR), marking its entry into the plotted housing segment in the region, with the company planning to launch the project in the next financial year.
The development will be the company's first plotted project outside Mahindra World City in Chennai, where it already operates plotted residential developments.
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The company said the proposed development builds on its existing plotted housing projects, Lakefront Estates by Mahindra and Green Estates by Mahindra, at Mahindra World City, Chennai.
The response to these developments has encouraged the company to extend its plotted housing offering to additional markets.
Vimalendra Singh, chief business officer – residential, Mahindra Lifespace Developers Ltd, said the company intends to expand its plotted development business in MMR, Pune and Bengaluru.
“Homebuyers today are increasingly seeking greater flexibility and personalization in their residential requirements,” Singh said.
He added that plotted developments provide buyers with land ownership, customisation options and long-term appreciation potential.
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Mahindra Lifespaces said its strategy includes entering additional markets with plotted developments as it responds to changing homebuyer preferences.
The company said its commitment is to deliver developments that meet customer requirements and create long-term value.
The Karjat-Murbad Road project marks the first step in extending its plotted housing portfolio beyond Chennai.
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