Preston Development has officially launched One by Preston, a boutique residential project in Dubai South featuring just 56 residential units. The launch follows the approval of the project's escrow account, completing key regulatory requirements and providing additional confidence for investors and homebuyers. Designed as a low-density residential development, the project offers spacious layouts, premium finishes and a focus on quality living within one of Dubai's fastest-growing communities.
One by Preston comprises a collection of studios, one-bedroom and two-bedroom apartments, with each residence delivered fully furnished using premium Italian furniture supplied by Casanova, one of Italy's leading luxury furniture brands. According to the developer, the project combines competitive pricing with modern design, offering buyers an opportunity to own homes in an emerging district while benefiting from attractive post-handover payment options.
Low-Density Living with Premium Features
The development has been planned as an exclusive boutique community with only 56 apartments, allowing residents to enjoy greater privacy and lower population density compared to larger residential projects. Preston Development said the apartments feature larger-than-average layouts, contemporary interiors and high-quality furnishings that are ready for occupancy upon completion.
By delivering fully furnished homes, the developer aims to appeal to both end-users and investors looking for turnkey residential properties in Dubai South. The project reflects the increasing preference among buyers for ready-to-move-in homes equipped with modern interiors and premium finishes.
Flexible Pricing and Payment Plan
Pricing for two-bedroom apartments starts from AED 999,000 for cash buyers. Buyers can also opt for a flexible payment structure comprising 70% during construction and the remaining 30% payable over 30 months after handover. The project is scheduled for completion in December 2027, providing purchasers with an extended payment horizon while construction progresses.
Dubai South Continues to Attract Investment
Dubai South has emerged as one of the emirate's fastest-growing residential and commercial districts, supported by its proximity to Al Maktoum International Airport, Expo City Dubai and major road networks. Ongoing infrastructure development and increasing residential demand have encouraged developers to launch new projects catering to first-time buyers, professionals and investors seeking long-term capital appreciation.
One by Preston joins a growing pipeline of residential developments in Dubai South that focus on affordability, lifestyle amenities and strategic connectivity. Industry observers believe the area's continued expansion will support future demand as major infrastructure projects are completed.
Also Read: Dubai Records 296 Luxury Home Sales Above $10M in H1 2026
Meeting Demand for Boutique Residential Communities
Developers across Dubai are increasingly introducing smaller, low-density residential projects to meet evolving buyer preferences. Boutique developments provide residents with greater exclusivity while maintaining access to community facilities and modern amenities. Preston Development believes this approach differentiates One by Preston within Dubai South's competitive residential market.
The project also reflects continued confidence in Dubai's off-plan property sector, where flexible payment plans, premium specifications and strategic locations continue to attract both domestic and international buyers.
- Developer: Preston Development.
- Project: One by Preston.
- Location: Dubai South.
- Total units: 56 apartments.
- Unit types: Studios, one-bedroom and two-bedroom apartments.
- Two-bedroom prices start from AED 999,000.
- Payment plan: 70% during construction and 30% over 30 months after handover.
- Expected completion: December 2027.
Strengthening Dubai South's Residential Market
The launch of One by Preston highlights continued confidence in Dubai South as an emerging residential destination. With a limited number of fully furnished homes, competitive pricing and flexible payment options, the project is positioned to appeal to both investors and end-users. As infrastructure and connectivity continue to improve across Dubai South, boutique developments such as One by Preston are expected to play an increasingly important role in meeting the city's growing housing demand.
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