What is the brokerage rate paid to channel partners by builders?

Developers commonly pay channel partners about one to three percent of the sale value as brokerage, though rates vary by project, city, and segment.

Typical Range

• Many mid-range projects pay around one to two percent, while some developers pay higher rates for hard-to-sell inventory or special schemes.
• Premium projects may pay less as a percentage because of high prices.

What Affects the Rate

• Market conditions, the developer's sales strategy, and competition among projects influence the percentage.
• Additional incentives or bonuses may be offered for volume.
• Ask the developer about the lead registration process and validity period, since disputes often arise when the same lead is registered by two partners.
• Do not collect more information than needed, and tell users how their data will be used, as this builds trust and keeps you in line with privacy rules.

Practical Tips

• Ask for the rate and payment schedule in writing before working on a project.
• Check whether GST and tax deductions apply to the commission.
• Compare projects, but focus on conversion and developer reliability, not only the rate.
• Keep copies of site visit confirmations and communication, as they support your claim to commission.

Confirm the rate in the agreement, because percentages vary across projects and times. Keep records. Keep clear records. Take your time, and verify each point.