What is the impact of digital transformation on retail real estate?

Digital transformation—encompassing AI, IoT, e-commerce, and data analytics—has reshaped India’s retail real estate by bridging online and offline experiences:

• Omnichannel Integration: Brands merge physical stores with e-commerce platforms to enable online browsing with in-store trials or purchases. Malls now feature smart directories, QR codes, and in-store pickup counters for convenience.
• Data-Driven Insights: AI-based analytics track footfall patterns and product preferences to optimize layouts, merchandising strategies, and tenant mixes.
• Contactless & Personalized Experiences: Post-pandemic trends include contactless payments and self-checkout kiosks. Retailers also leverage loyalty apps and real-time promotions for personalization.
• Experiential Retail: Enhancements like VR/AR trials for apparel or furniture attract footfall by offering unique experiences unavailable online. Entertainment zones further boost engagement.

This digital evolution makes physical retail more responsive and customer-centric while elevating the importance of smart infrastructure in India’s retail landscape.