Aurum PropTech’s Strategic Leap: PropTiger Acquisition Redefines India’s Digital Realty

The Next Chapter in Indian PropTech Aurum’s Bold Move

In the ever-evolving landscape of Indian real estate, a new synergy takes center stage as Aurum PropTech announces the acquisition of PropTiger, one of the country’s leading home brokerage platforms. The deal, valued at ₹86.45 crore, marks a watershed moment that could redefine the digital property market.

The Art of the Deal

On July 23, Aurum PropTech’s board approved a decisive plan: acquiring 100% equity of PropTiger Marketing Services India Pvt Ltd through an all-stock strategic equity swap. This move will see REA India, previous owner of PropTiger, receive 42,42,537 Aurum PropTech shares (face value ₹5), equating to a 5.5% equity stake in the expanding proptech group.

Discover more about Aurum PropTech’s business vision on Official Site.

Behind the Brands A Meeting of Visionaries

Founded in 2011 by Dhruv Agarwala, PropTiger has made its mark as part of REA India, which also owns the renowned real estate platform Housing.com. PropTiger reported a robust ₹100.93 crore turnover for FY2023-24, underscoring its prominent market position.

REA Group, the multinational parent headquartered in Australia, acquired a controlling interest in both PropTiger and Housing.com back in 2020, cementing its leadership in India’s property market.

Leadership in Transition

April 2025 saw a significant change at REA India, as founder Dhruv Agarwala stepped down, paving the way for Praveen Sharma to assume the CEO role. These shifts form the backdrop to the PropTiger acquisition, promising a smooth transition and continuity of vision.

Synergy and Strategy The Road Ahead

Aurum’s acquisition is more than a transaction; it signals a joint commitment to digitizing every step of the homebuyer’s journey. PropTiger’s formidable brand and operational strength will blend with Aurum’s technological prowess—unlocking new value across the real estate lifecycle.

REA India’s sharpened focus on Housing.com aims to provide seamless digital experiences for a new generation of property seekers, while PropTiger, now under Aurum’s stewardship, is poised for accelerated innovation and market expansion.

Aurum PropTech Shaping Tomorrow’s Realty

The deal coincides with Aurum PropTech receiving SEBI’s approval to launch the pioneering Small and Medium REIT (SM-REIT), further diversifying its services and empowering retail investors with new fractional ownership opportunities in premium office assets.

Aurum’s integrated approach, spanning rental platforms like NestAway, real estate analytics via Aurum Analytica, and digital sales tools from Sell.Do, reflects its ambition to serve every aspect of the property market.