New Launch - India Real Estate Report 2026.
ORA Group has launched BluBay, a 60-acre luxury plotted development in Karjat, tapping into growing NRI and domestic investor interest in the Mumbai Metropolitan Region's emerging growth corridors.
The development comprises 325 premium villa plots built around a #T60Life philosophy a lifestyle proposition centred on meaningful living just 60 minutes from Mumbai.
Cricketer Suryakumar Yadav has been appointed brand ambassador, his #T60Life campaign aligning with the project's wellness and balance positioning.
What BluBay Offers
The development is designed around resort-style community living rather than standalone plots:
- 325 premium villa plots across 60 acres
- 35,000 sq ft clubhouse
- Over 60 lifestyle amenities
- 60,000 sq ft crystal-clear lagoon
The amenity-led approach reflects a shift in buyer preferences, particularly among NRI buyers inspired by premium villa communities in destinations such as Dubai, who increasingly seek integrated developments combining wellness, recreation and nature-led living rather than individual plots with no shared infrastructure.
The Infrastructure Case for Karjat
BluBay's launch coincides with a significant infrastructure build-out reshaping connectivity across the Mumbai Metropolitan Region. Several projects are directly improving access to Karjat and its surrounds:
- Mumbai Trans Harbour Link (Atal Setu)
- Navi Mumbai International Airport
- Panvel-Karjat Rail Corridor
- Navi Mumbai Metro expansion
- Proposed Virar-Alibaug Multimodal Corridor
Unnati Varma, Director of ORA Land, said today's NRI buyers are looking beyond conventional property investments and seeking destinations that combine future-ready infrastructure, quality lifestyle and long-term value.
She described Mumbai 3.0 as one of India's most significant infrastructure-led growth stories, with Karjat uniquely positioned to benefit and GCC-based Indians well placed to invest in it while staying connected to their roots.
Also Read: ORA Launches Y Views Villa Collection Within Bayn UAE
Why Karjat Is on the NRI Radar
Karjat's appeal rests on a combination of relatively affordable entry prices, scenic surroundings and improving connectivity.
As established Mumbai locations have seen sustained price appreciation, investors particularly from the GCC, home to one of the world's largest Indian expatriate communities have been looking further along the MMR corridor for better value and lifestyle returns.
Karjat offers both, and the growing pipeline of infrastructure projects is steadily narrowing the commute gap that once limited its appeal as a primary or secondary residence location.
For buyers seeking capital appreciation alongside a weekend retreat, BluBay's lagoon-anchored community format is designed to serve both needs simultaneously.
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