Qatari Diar Unveils $29.7bn Alam Al Roum Master Plan

Qatari Diar Egypt has unveiled the master plan for its flagship Alam Al Roum development on Egypt's North Coast, designed by global architecture and urban planning firm Skidmore, Owings & Merrill (SOM), as the company advances one of the region's largest mixed-use tourism projects. The announcement came during a site visit attended by senior executives from Qatari Diar and representatives of international firms involved in the project's planning and design.

Scale and Location

Spanning 20.5 million sqm (4,900 feddan), Alam Al Roum is located approximately 20 minutes from Marsa Matrouh and 50 minutes from Ras El Hekma. The development features 7.2 km of Mediterranean beachfront and represents a total investment of $29.7 billion, including $3.5 billion in direct cash investment.

• Total investment: $29.7 billion (including $3.5bn direct cash)
• Site area: 20.5 million sqm (4,900 feddan)
• Beachfront: 7.2 km along the Mediterranean
• Location: ~20 minutes from Marsa Matrouh, ~50 minutes from Ras El Hekma
• Master planning lead: Skidmore, Owings & Merrill (SOM)

Vision for the Development

Qatari Diar said the project is envisioned as a year-round integrated coastal destination that combines residential, hospitality, tourism and leisure components with sustainable urban planning. SOM is leading the project's master planning, with the design focused on integrating the site's natural environment with international urban planning standards to create a sustainable waterfront destination. The project team also includes landscape architecture firm SWA, marina specialist Marina Projects and transport and traffic engineering consultancy Setec.

Leadership's Perspective

Sheikh Hamad bin Talal Al Thani, CEO of Qatari Diar, said Alam Al Roum represents a major milestone for the company in Egypt, expanding its land portfolio in the country to more than 40 million sqm. He added that Qatari Diar currently has an investment portfolio worth $7 billion in Egypt and is implementing the project in partnership with leading international firms while relying on Egyptian expertise for execution, describing the development as reflecting the company's confidence in Egypt as a leading destination for tourism and investment.

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Taleb Al-Athba, Chief Development and Project Delivery Officer for Asia and Africa at Qatari Diar, said the master plan has been designed as a fully integrated smart city combining coastal living with sustainable infrastructure and advanced urban planning. He noted that the development will include an international yacht marina, luxury hotels, renewable energy solutions and locally sourced construction materials.

Part of a Growing Egypt Portfolio

Alam Al Roum is the latest addition to Qatari Diar Egypt's portfolio, which includes developments such as CityGate, NEWGIZA and The St. Regis Cairo.

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